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Food Culture


Niigata prefecture is famous for its rice.
Especially Iwafune-mai(Iwafune-rice),grown in Murakami, as well as Uonuma-rice and Sado-rice, is known for its great taste.

Why does Iwafune-mai taste great?

Iwafune-mai is grown in rice fields of rich soil with clear water from Arakawa river and Miomote river. A big difference between the air temperature at night and the air temperature in the morning makes a grain of rice grow bigger and taste better.

Taste new rice

The harvest season of rice is from mid to late September. The new rice come into season in early October.
New rice tastes so great. Please give it a try.

Great rice souvenir


Rice crackers

Murakami manma stick